Avira is a German based multinational antivirus company, originally founded in 1986, located on Lake Constance in Tettnang, Germany. As a global company, they have footprints in China, Japan, and an R&D center located in Silicon Valley. In the relatively crowded internet security space, they hold about 9.5% market share at the time of this writing (2015).
Antivirus protection is their specialty, however they do over a series of escalating packages (see table below). A key signature of Avira’s technology is the ability to periodically remove and and redefine definition files, leading to enhanced speed and overall performance of scans. A strong emphasis has always been placed on creating “lightweight” solutions that are quick and easy, while still being robust.
In terms of industry awards, Avira does not have the same track record of more established companies, however they have some notable awards. As early as 2008, the venerable AV-Comparatives awarded Avira their antivirus “product of the year”. More recently, Avira received “gold” status for malware detection, with an industry leading 99.6% detection rate. For the 2014 awards, Avira tied for first place according to AV-Comparatives in their “Real World” protection test. More recently, Avira has maintained their “advanced+” status, but seems to have lost a few steps in 2015.
On the whole, Avira is seen as an up and comer, despite having been around for a while. They have made special efforts to target mobile users and cloud security, two growing fields within IT security. Their “free” versions have garnered praise from many in the industry, while their paid offerings are generally viewed as “mixed” or better.
Avira currently offers 3 different security services, beginning with a free (and very functional) antivirus service, a more robust internet security offering, and a “premier” offering at the high end. To easily compare and contrast these 3 offerings, you can check out the table below:
|Avast Antivirus||Avast Internet Security||Avast Premier|
|Antivirus + Malware Protection||Yes||Yes||Yes|
|Home Network Security Scan||Yes||Yes||Yes|
|Online Banking Protection||No||Yes||Yes|
|Anti-Spam Email Protection||No||Yes||Yes|
|Pricing||FREE (see here)||$39.99 (see here)||$49.99 (see here)|
You can find our specific Avira product reviews below:
Avira Antivirus Review: In this review we evaluate the key features of the Avira Security suite, including the pros and cons, and independent lab testing results. Like other competitors, Avira offers an entry level pure antivirus solution with graduated upgrades (paid) for more robust protection. You can read the full review here. Overall, we have Avira an 8/10 score.
We have also completed a number of head-to-head comparisons, contrasting Avira with various competitors. This list is frequently updated, but so far we’ve compared the following services:
Avast vs Avira Antivirus: In this comparison, we closely analyzed these two programs to see where they were different. Ultimately, we also wanted to make an overall recommendation about which was better, or at least which was a better option for certain users. We analyzed the key areas of Interface, Protecting, Performance, and Features. It was a close race in the end, but we actually ended up siding with Avast as a better service. You can read the full comparison article here.
AVG vs Avira: Similar to the above comparison, in this article we looked at Avira vs AVG. We primarily analyzed the free offerings as a baseline to evaluated both products. With the “freemium” model gaining significant traction (and users) in recent years, AVG actually provided a better – more fully featured – experience at the low (free) end of the spectrum. You can check out the full report here.
Avira vs Norton: Avira and Norton are among the few competent leaders of the antivirus and security industry. But how do you know which one is right for you? It’s pretty interesting how vastly different competing antivirus applications are. Read my full comparison article here!